By Alysha Tsuji
Reggie Ho inconspicuously walked into the tail-end of an AAJA Sports Task Force meeting to say a few words prior to a screening of an ESPN 30 for 30 documentary based off of his time as kicker for Notre Dame football.
I had watched the short film prior to the screening, so I knew what to expect from it: a riveting story about a man who fought his way onto a competitive football team while also studying to be a doctor — and who then succeeded at both.
Ho could have said a lot of things to us as he stood up. He could have harped on his personal accomplishments, or he could have given us a light preview of his documentary. Instead, he simply thanked the Sports Task Force for having him and sat down. The brevity surprised me, especially since it was revealed that he had cut his family’s Hawaiian vacation time short to be at the AAJA convention with us.
But after the screening, as ESPN anchor Kevin Negandhi conducted a Q&A with Ho, I understood.
Really enjoyed being a part of the Q&A w former ND kicker Dr Reggie Ho after his 30-for-30 screening at AAJA 2015. pic.twitter.com/OwECj4A9fD
— Kevin Negandhi (@KNegandhiESPN) August 14, 2015
Every question Negandhi asked, Ho answered respectfully, with pure class and humility. Negandhi even joked about how, at one point, Ho provided a room full of journalists with the classic canned “It wasn’t me, it was the team” answer.
It quickly became evident that it wasn’t a canned answer. It was just Reggie Ho being Reggie Ho.
— Victoria Lim (@VictoriaLim) August 14, 2015
The hard work, the discipline, the humility — it propelled Ho to success. He’s now a cardiologist who will forever have his fond memories of kicking for Notre Dame football and winning a title in 1988.
A key moment that resonated with me was when Ho recalled how Coach Lou Holtz addressed the team after the championship win. Holtz told them — in the midst of a national championship victory — to remember there was more to life than football. Ho said he was touched that Holtz took a moment to acknowledge that football was just a sport, and that family, God and friends mattered more.
That perspective can speak to people in all walks of life, and it was inspiring to hear from Dr. Ho himself. Here are some social media highlights of the “Student/Athlete” screening and post-film interview:
— Kevin Lee (@KevinNLee) August 14, 2015
— Josh CanlasTolentino (@JCTSports) August 14, 2015
— Ryan Fox (@RJustinFox) August 14, 2015
— Sean Jensen (@seankjensen) August 14, 2015
The day has come and Sports Task Force is looking forward to seeing all of you! San Francisco is known for difficult parking and STF is offering FREE parking through ZIRX, an on-demand parking service.
ZIRX is a local service that will pick up your car right at your feet. All you have to do is get on the application, request for an agent to pick up your vehicle, await their arrival, and you are on your way! They store your vehicle in a secure, close-by, covered garage. Once you’re ready for your car, request delivery and they will bring it back!
How to start:
> Download the mobile application: ZIRX
> Enter in your information
> Apply this FREE coupon code: PARKSTF (your account will now have 2 credits)
> Drop the blue arrow pin to where you want your vehicle picked up
> Await for an agent
> Upon arrival, they will tell you a secure code (this will match the code on your phone)
> Make sure you have all of your belongings and you’re ready to go!
How to receive your vehicle :
> Open the Zirx app
> Click ‘Set-up delivery’
> Drop the blue arrow pin to where you want the agent to bring your vehicle
> Await the arrival – just a few minutes
> Provide your agent with your pick-up code
And just like that, you’re ready for your next destination!
For more information, visit zirx.com
The Sports Task Force will make its organizational debut with members taking part in some exciting events this week! The 25th annual AAJA convention kicks off Wednesday, August 12. Joining the convention will be more than 900 journalists, news executives, media researches and community leaders.
After last year’s organizational meeting, STF members have dedicated time and support to channel events that would connect to sports media professionals and students. We are looking forward to providing ways to show that sports news can appeal to a broader audience.
The Sports Task Force encourages all to attend the general membership meeting on Friday, August 14, 2015 11:00am – 12:00pm in Grand Ballroom A. The meeting is open to anyone interested in getting involved and connecting with other sports media professionals. This will be a supportive platform where you can share your creative and strategic ideas for STF moving forward as a group.
Follow the 2015 Conference Events here:
The Al Young Sports Journalism Scholarship
Sports Task Force is incredibly honored to offer college students the Al Young Sports Journalism Scholarship! The scholarship offers up to $2,500 to currently enrolled students who are pursuing sports journalism/media as a career!
The Sports Task Force mission is to elevate the voice of Asian Americans in the sports journalism industry across multiple media platforms through programs, mentorship, and scholarship opportunities.
Sports are becoming increasingly essential in our lives. Beyond providing entertainment, sports have made headlines and led newscasts across traditional news outlets. There’s a growing need for diverse voices — including Asian Americans in sports media, and the Al Young scholarship is dedicated to support and drive that growth.
Scholarship honoree, Al Young is an award-winning journalist who continues to influence many people within the community. He has fostered an interactive dynamic for Asian Americans within the sports journalism field. Across four decades, Mr. Young has been an influential writer and editor at some of the nation’s top news outlets including the Boston Globe, USA Today and New York Daily News.
He is also a dedicated past president of the Asian American Journalists Association Washington, D.C. chapter. In 2010, AAJA named Young to its inaugural honor roll as an “Asian American Pioneer in U.S. journalism.” Now retired from the Boston Globe, Young is currently the advisor to the student newspaper at Quincy College (MA).
The Al Young Scholarship seeks to support students who embody the values and dedication our honoree has offered the journalism community and media industry for decades.
Deadline to apply is October 30, 2016. Once applications are reviewed, a candidate will be selected on the basis of academic achievement, demonstrated journalistic ability, financial need, and commitment to the field of sports journalism.
Please email your completed application to: email@example.com
You will find the scholarship eligibility and requirement details below:
- AAJA student membership is required for the selected scholarship recipients. For membership application, please apply online at www.aaja.org.
- Applicants must demonstrate journalistic excellence and a strong interest in pursuing sports journalism as a career. Selected scholarship recipients must commit to a minimum of five hours of volunteer work for the AAJA Sports Task Force.
- Applicants must be an undergraduate enrolled with at least 12 credit units per semester at a junior college/university within the United States. Applicants must be enrolled in or on track to take journalism courses.
- Current resume
- Cover letter explaining journalism experience, academic accomplishments, career goals, community involvement, and financial need (500-800 words)
- Essay describing why you are interested in pursuing a sports journalism career, and what role sports has played in your life (1,000-2,000 words)
- 3.0 GPA requirement
- Three Professional/Academic references (name and contact information)
Al Young is an award-winning journalist who blazed many trails for Asian American sports journalists. He was the nation’s first Asian American sportswriter at a metro daily in the U.S. mainland. He was also the first Asian American to cover the NFL as a beat writer for the New York Giants and Jets. While with the New Haven (CT) Register, he wrote a weekly column that was the first in the country to focus on national and local personalities and trends in women’s sports.
Young’s career spanned more than four decades. He was a writer and editor at the Boston Globe, USA Today, the New York Daily News, the New Haven Register and Bridgeport Post-Telegram.
In 2010, AAJA named Young to its inaugural honor roll as an “Asian American Pioneer in U.S. journalism.” He is a past president of AAJA’s Washington, D.C. chapter. Retiring in 2013 from the Boston Globe, Young taught Foundations of Journalism at Emerson College.
By Al Young
In October 1976, the New York Giants opened the original Giant Stadium at the Meadowlands in East Rutherford, N.J. At the time, I was covering the NFL for the New Haven Register, the second-largest metropolitan daily newspaper in Connecticut. A few days before the inaugural game against the Dallas Cowboys, all the local beat writers gathered to take a photo on Media Day. There were 11 of us. Nobody gave it a second thought that I was the only Asian. In fact, nobody even noticed or cared there were no women, African Americans, Latinos or anyone else of color in the photo. Back then, I was THE exception rather than the rule. Forget Asians in mainstream newsrooms or professional press boxes. There weren’t any notable Asians doing anything in sports when I was a kid.
I grew up in Westchester County, a suburb of New York, less than 20 minutes from Yankee Stadium. My parents owned the only Chinese restaurant in a town that was predominantly white. Like many traditional Asian families, my parents wanted me to go to a good college and get a good, respectable job. They were hoping that one day I would be a) a doctor b) a lawyer c) an engineer… but I chose d) none of the above. You’ve probably heard when it comes to education, studies have shown that 4 out of 5 Asian kids excel in math and science in school. Well, I was that 5th kid. Math and science were Greek to me. Instead, I developed an interest in sports. After school, I would bide my time at my parents’ restaurant, reading the sports sections of the New York Daily News and the now defunct New York Daily Mirror. I especially loved reading about the Yankees.
While there were no Asian sports role models when I was growing up in the ‘50s and ‘60s, I had an uncle – the late Archie Haw – who was a big sports fan and bachelor who’d come over to our house on Saturdays during baseball season to watch the Yankees on TV and enjoy one of my mom’s home-cooked meals. In fact, it was Uncle Archie, who took me to my first Yankee game when I was 9 or 10.
I was smitten.
My uncle took me to more games, including the New York football Giants, and the seed was planted. By the time I got to high school, where I played three sports (soccer, basketball and baseball) and was the sports editor of the school newspaper, I knew what I wanted to do for the rest of my life, even if I didn’t know or see anybody else who looked like me doing it.
I wanted to be a sportswriter.
I eventually went to journalism school in Connecticut at the University of Bridgeport, was the sports editor of the school paper, interned in the school’s Sports Information Department, and wound up getting my first sportswriting job at the Bridgeport Post-Telegram after graduation. That was the start of a daily newspaper career that spanned more than four decades as an editor and writer at five publications, including USA Today, the New York Daily News and the Boston Globe.
The sports journalism landscape has come a long way since that photo at Giants Stadium in ’76 and when I started in the business, where newspapers, magazines, TV and radio were the ONLY media outlets. Computers, the Internet and smartphones were still light years away.
And it’s all changed for the better.
That was never more evident than last August, when I attended the initial AAJA Sports Task Force workshop at AAJA’s National Convention in Washington, D.C. As I looked around the crowded SRO room, I was amazed and elated to see so many Asian American faces I recognized who held prominent roles in sports journalism today. Among them were a slew of colleagues from ESPN: producer Carolyn Hong, news editor Brian Wong, NBA dot.com writer Ohm Youngmisuk and SportsCenter anchor Kevin Negandhi. There was also Michael Kim, former ESPN anchor and now host of online venture 120 Sports; Michelle Yu, TV sportscaster; Leighton Ginn, Desert Sun sportswriter; and Sean Jensen, author and former NFL beat writer.
The mission of the newly formed Task Force is to continue to elevate the voice of Asian Americans in sports and increase the ranks of Asian American sports journalists across multimedia platforms. I encourage all of you aspiring sports journalists to take advantage of the opportunities, resources and professional contacts the Sports Task Force offers in providing a network and support system to enhance your career.
Besides mentorship, I am humbled and proud the AAJA Sports Task Force will be offering a sports journalism scholarship in my name to current Asian American/ Pacific Islander college students looking to pursue sports journalism/ media as a career. I often tell young people: “When opportunity knocks, at least open the door and see what’s on the other side. If you don’t like what you see, then close the door. Just don’t let the opportunity pass you by.”
Looking back, I wish these kind of opportunities came knocking when I was starting out. I would’ve tried to take advantage of each and every one. But now is the chance to make the most of yours.
Don’t waste it.
Love or hate them, an agent may be instrumental in helping you find the next “perfect job” or negotiate your salary. Do you need an agent to reach your career goals as talent?
There are different reasons for getting an agent. For some, it may be to land that million-dollar contract with a large broadcast network.
Some may have a goal to reach a specific mid-level market.
Others may want to stay right where they are and negotiate a solid contract in their favorite DMA and local news network. In all these cases, an agent may be helpful… or not.
There are many factors you need to consider when contemplating representation:
- You’ll be handing over a percentage of your salary to get the attention he offers you and get you in front of your dream job
- She may represent several clients and many of you, may be part of the same pitch for one position. Your competition may be her other clients!
- Some agents will only get you in front of the potential jobs and do very little if nothing to negotiate your salary
- If your agent negotiate and does everything for your contract, you may be forking over more of your salary.
- Your agent needs to know your fullest potential and skill set intimately to best represent you
- Depending on your experience, you may not be worth the time investment for an agent.
- You really should like you agent… and they should like you. To sell you, they need to believe in you!
So how much of your salary do you sign over to an agent? Should they be negotiating your salary? What do you look for or ask for when considering agents? When should you consider an agent and will it be worth it for you?
Learn and hear from veteran sports broadcaster, Kevin Negandhi of ESPN, as he shares his own experiences and offers his expertise regarding agents.
Don’t miss the Sports Task Force live webinar series, “3 in 30: Do You Need an Agent?” with Kevin Negandhi. Join us on June 4th at 9AM PST 12Noon EST and sign up here to be first and learn more about how to access this free webinar series! Kevin will share three important tips critical to determining if you need an agent, what you need to know about the process and make himself available to sure your questions!
3 in 30 Live Webinar Series
“Do You Need an Agent?” with Kevin Negandhi.
9A PST / 12N EST
For more information or questions, contact us here!
Taking it to task
In sports parlance, Bob Ley is a franchise player at ESPN, the longest tenured on-air employee at the network and an 11-time Emmy winner.
A versatile talent, Ley’s anchored ESPN’s signature show, SportsCenter, and he’s currently host of ESPN’s investigative program, Outside the Lines. But Ley is savvy – and humble enough – to honor and recognize the crucial contributions of many who aren’t in front of the cameras.
Ley respects few colleagues more than Carolyn Hong.
“We couldn’t be at the level that we’re at without Carolyn,” Ley says. “Her attention to the stories, and the spirit she brings to our show, and her expertise and drive; everything we put on the air is a reflection of what she brings to us everyday.
“It’s a joy to work with her.”
Hong’s official title is coordinating producer of ESPN’s enterprise unit, but her job description is circuitous and complicated – just like her road to the Worldwide Leader in Sports.
After her parents emigrated from Korea, Hong grew up in Maryland suburb outside of Washington, D.C., and then she attended Reed College in Portland, OR. She worked for a law firm and a First Amendment lobby group before immersing herself in journalism, including her first big “break” at WBAL-TV in Baltimore, where she worked 50 hours a week… for free.
But at each stop, she endeared herself to colleagues with her fun and quirky personality but, more importantly, a reputation for her fearless – and relentless – reporting.
Her pursuit of “The Story” – whichever she and her team deem a service to the community at large – has included her going undercover to highlight illicit drug sales in the rave culture, her diving into dumpsters to find confidential patient documents improperly disposed of by pharmacies and her taking a mammogram to expose a shady doctor.
“Carolyn is that rare person in the industry who is smart, journalistically savvy and also has such a good, ethical compass on her,” says David Wagner, news anchor at NBC Charlotte. “But she loves to dig, and dig and dig.
“She truly is an investigative producer at heart.”
Tiger and Orioles
Carolyn Hong is convinced her mother was the original “Tiger Mother,” a term developed and popularized by author Amy Chua to describe the strict and relentless approach that defies Western parenting principles.
After graduating at the top of her class at an elite women’s university of Korea, Hong’s mother Kwi Jin Lee-O’Mara, who spoke four languages, earned two masters degrees, and became an economist for the World Bank. She set high academic expectations of Carolyn and her brother Nathan, enrolling Carolyn in French classes before middle school and regularly assigning both children extra work on top of their homework.
Hong admiringly watched her father work long hours at a neighborhood convenience store so she and her older brother could attend good schools.
“Mom would say, ‘Your father isn’t working 14 hours a day on his feet for you not to succeed,’ ” Hong recalls.
Though she applied to Ivy League schools, Hong decided to move west and attend Reed College in Portland.
“I didn’t know a thing about the school except that it was clear across the country,” she recalls. “I thought this would be an opportunity to go across the country and blaze my own trail.”
After her first year there, Hong was homesick, but her father convinced her to persevere. She chose to work toward an English Literature degree, and her first job was as an editor at a law firm. She quickly realized she wasn’t suited to work with lawyers, and she returned to metro Washington, D.C., working for the advocacy group, People For the American Way. While writing an article for the group’s newsletter against the ban of books, Hong recognized her passion for writing and storytelling.
But she had a problem.
“I felt, ‘This is what I want to do, but I had no skills,’ ” she says.
So Hong enrolled in a two-year graduate program in journalism at Boston University. She helped produce shows at BU – featuring topics such as panic disorders and racism – and she was hooked.
She thought, Everyday I get to learn something new!
But Hong needed experience, and she applied for an unpaid internship at WBAL-TV in Baltimore. Her advisor’s advice: “Just go and learn everything you can.”
At WBAL, Hong learned how to write for television, with producers challenging her daily to write 15-second stories and providing extensive critiques.
Though an unpaid intern, Hong enthusiastically embraced every assignment, often working between 40 and 50 hours a week.
When her internship was over, Hong was offered a full-time position.
Sometimes, Hong would practice stand-ups on camera, but she didn’t feel that was something she would excel in. Some of her favorite aspects of reporting were the unglamorous things, like filling out paperwork to get access to public documents or pre-interviewing potential sources and subjects. She reveled in the challenging of boiling down meaty stories into 15-second slots.
“I was fascinated by all the things behind the scenes that you don’t hear about,” she says. “And I loved writing.
“What I wrote could really shape a newscast. That was really exciting to me.”
She also thrived on the chaos and unpredictability of news reporting, such as prepping a story for the evening newscast then tearing it up because of breaking news.
Job opportunities emerged in Virginia, Philadelphia then back to Washington, D.C., where she worked at the Fox affiliate. At WTTG, she worked on the investigative team, where long-form stories might actually earn six minutes on-air, rather than 15 to 30 seconds.
Her first major assignment was immersing herself into the rave culture, spending four consecutive weekends undercover, observing and attending the dance parties.
In her reporting, Hong discovered that uniformed D.C. police officers moonlighting at the raves were ignoring drug deals.
The city enacted emergency legislation because her report revealed that a mistake in the city’s drug law didn’t make Ecstasy illegal, allowing for many cases to get dismissed because of a loophole.
“It was unbelievable,” Hong says. “How many people can go undercover, with a camera, and bust the bad guys? It was such an intriguing, fun and useful way to make my career.
A two-part investigative report compelled the city to overhaul its antiquated 911 response system, which dubiously included an average ambulance response time that was about double the national average.
“It gave me meaning,” Hong says of the 911 report.
In Cincinnati, while working with Wagner, Hong showed that she was literally willing to get her hands dirty.
She and Wagner pulled up to a dumpster outside of a pharmacy that they suspected didn’t properly dispose of patient information. In his suit, preparing to go on air later in the day, Wagner watched Hong jump into the dumpster and start weeding through the trash.
“I sat in the car and marveled at her as Carolyn got down and dirty,” Wagner recalls. “And the trash wasn’t just records; it was a lot of junk too.”
So was Hong afraid or apprehensive?
“You have to have a backbone to do these things,” she boldly says. “You have to be fearless. You’re not doing it for glamour.
“It’s not a job for everyone.”
Cream of the Crop
During her career, Hong has earned seven regional Emmys, a regional Edward R. Murrow award, as well as recognition from the National Academy of Television Arts and Sciences. Seven years ago, Hong was hired as a coordinating producer to oversee ESPNews and SportsCenter shows.
A few years ago, senior coordinator producer Dwayne Bray – the former deputy managing editor at the Dallas Morning News – conducted a national search to fill one of his two coordinating producer spots for the enterprise unit.
Bray said he had at least 18 qualified network and cable producers to choose from, but he was impressed with Hong’s experience, intelligence and her doggedness.
“Hopefully, we get to add to the journalistic credibility of ESPN, as a network that does more than highlights and discussion shows,” Bray says. “It’s not all fun and games. We do serious stuff that affects people’s lives and careers.
“I take it seriously and I know Carolyn takes it seriously.”
Annually, the enterprise unit will produce about 70 investigative pieces, with Hong handling half of them.
At any time, she may be juggling 10 projects at once, from the idea conception, to the field reporting, all the way through the entire editing process. Because some of the investigative pieces are long – perhaps up to eight minutes – the reporting, writing and editing may take up to two weeks.
Hong is the point person at every step.
She must be resourceful, she must have a knack for gaining the trust of sources and subjects, she must be highly organized, she must be a strong leader, and she must have very sound decision-making skills.
“Everyone thinks it’s glamorous to work at ESPN, it must be a dream job,” Hong says. “But this is one of the hardest jobs I’ve done in my career, because there’s so much at stake.”
If you’re a student or just out of school: Why they’re part of the Task Force, why they’re committed to helping to build it and why they think it’s important.
After attending my first AAJA National Convention last year, I witnessed firsthand the power and influence in banding together over a common cause. I was inspired by the number of people dedicated to promoting the Asian-American presence in newsrooms. Some had contributed to the cause for years, if not decades. The message was clear: while there is still much to be done, AAJA has come a long way in its mission since its infancy. It may not have been easy, but through the commitment and persistence of the pioneers of the group, AAJA had blossomed into an entity that could offer a young aspiring journalist a haven of support moving forward.
It is that fundamental belief in a young cause I care about that I joined the Sports Task Force. Like AAJA as a whole did roughly 35 years ago, the STF is simply trying to get off the ground; to garner recognition and show a skeptical larger audience that there is an interest and there are committed members and the STF deserves a presence at the AAJA Convention. I attended the inaugural STF meeting because I have always been very passionate about two things: sports and journalism. The notion of bringing that together had always seemed idealistic but not entirely realistic for an Asian-American. There weren’t many success stories as examples to model.
I was blown away by the STF. The standing-room only crowd demonstrated the firm and powerful support this cause would have. I chatted with the few examples of Asian-Americans who were wildly successful at venturing into the world of sports journalism. I met peers who were similarly interested and encouraged by the support. I was inspired. I felt that the STF could function as the interest group promoting a cause I believed in that had been sorely missing. I want to contribute to the progress the STF has made claiming its stake as part of AAJA because I am sure if given its opportunity, it can continue to inspire young journalists interested in sports. It can continue to provide imperative support system for those journalists; much like AAJA did for all journalists over three decades ago.
Though still in its infancy, the Sports Task Force got off to a fast start at its inaugural meeting at the 2014 AAJA Convention in Washington D.C. Attendees ranging from intrigued students to veteran sports journalists filled the room to the point of capacity. The talk was real. Students expressed their prior reservations about the feasibility of such a career but also their encouragement from seeing a group dedicated to supporting that endeavor. Veterans offered their full support to the cause. They collaborated and brainstormed ideas to move the ball down the field.
As college graduation approaches, the job search scramble beings. For other students not yet reaching for a cap and gown, months or years of college still remain — and every season is the perfect season to take on an internship.
The sports media industry can be tough to break into, whether you have aspirations of being a reporter, producer, designer, on-air talent or any other sports media-related positions. The competition is fierce.
Virgil Smith, Gannett’s Vice President of Diversity, said he has attended “all ethnic journalism conferences since 2007,” which includes the most recent 2014 AAJA conference in Washington, D.C. He recruits people for Gannett’s various publishing, broadcast and digital companies.
The AAJA Sports Task Force asked Smith what advice he has for students on how to gain an edge in a competitive job market:
- Customize Your Resume“I look at the complete resume. I try to ascertain what the person is looking to do, what internships they’ve done and I look at their website. Don’t use a cookie-cutter resume. Use it as a branding and information tool about who you are and what you’re looking for. I’m more interested in your accomplishments and your achievements — that separates people when they’re telling their story.”“If I were to go to a career fair, I would tell students, it’s on the [companies’ websites]. Do your homework on those companies, and tailor your resume as opposed to giving everyone the same thing.”
- College Experience CountsWhile Smith says that internships with established media companies (LA Times, The New York Times, CNN, etc.) matter, he says he is also “impressed with people who run a student newspaper or who have a high role at their student television station. It shows they have to make journalistic decisions.”When Gannett posts job hirings that require, for instance, “one to two years of experience,” Smith says he considers years spent working on college papers or in internships (writing and covering stories) as professional experience. He added that Gannett has hired recent graduates as new directors and producers.
- Study Up“I am not impressed by students who come, and the first question out of their mouth is, ‘Who is Gannett?’ You come and talk to me, and you don’t have a clue about who are or what we do? With social media and the access people have with information, there’s no excuse to come to an interview and say ‘Who are you?’ I like students who did their homework. I know they’re going to be thorough and have some critical insight not only when they’re looking for a job, but when they’re in a job.”
- Speed MattersIt only takes the single tap of a key to send a website link, whereas a paper resume requires the physical exchanging of hands. To gain an upper hand, have a website and keep it updated. “If you give them a link and they really like you, they can then send that link to a hiring manager immediately. That separates you from people handing out resumes,” Smith says.“If you want it, you’ve got to be prepared and think strategically about how you can use technology to communicate who you are and help the recruiter communicate to the hiring manager. Who gets there first is who they look at first.”
One common piece of wisdom threads through all of Smith’s advice: Be different. “Your opportunity is you’ve got to think clearly about who you are and what you want to achieve and why you should be considered,” Smith says.