Don Yee is not one to boast of his impact and influence in sports.

A founder and partner of Yee & Dubin Sports, Yee’s clients include New England Patriots quarterback Tom Brady and New Orleans Saints coach Sean Payton, among many others. He’s also a notable speaker and writer.

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Don Yee (right) with his client Tom Brady

But he’s stepped forward to establish a special AAJA Sports Task Force scholarship.

“It is very humbling to even be in a position to honor my parents,” Yee told STF. “I was very lucky to be their son. I want to express how I feel about them and the values they imparted, and I hope to continue to do more.”

The Jimmie & Suey Fong Yee Scholarship provides up to $1,000 to a current college student interested in sports journalism help in covering expenses related to travel and accommodations for the 2016 AAJA convention in Las Vegas in August.

“We’re so honored that Mr. Yee chose the STF to present this wonderful opportunity,” said STF chair Carolyn Hong, a coordinating producer at ESPN. “With this generous gift, Mr. Yee shows how committed he is to paying it forward to the Asian American community.”

The AAJA convention provides students an opportunity to learn, network and grow but cost can be prohibitive.

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STF chair Carolyn Hong

“Every penny counts to most students,” Hong said, “and they’re beyond excited about this opportunity to perhaps attend the AAJA national conference for the first time! Many say they’re spreading the word about this opportunity and about the Sports Task Force.”

Jimmie and Suey Fong Yee immigrated to the U.S. when China fell under Communist rule, and they settled in Sacramento. They endured many hardships as they created a new life for themselves and their family.

But Jimmie and Suey Fong instilled in their children the importance of kindness.

That was one of the two key motivations for Don Yee in founding this scholarship.

“My parents really emphasized helping others,” Yee said. ” The other inspiration is what journalists do every day in trying to communicate stories of importance – it’s important to me that we have good and strong journalists in society.

“I support the AAJA Sports Task Force because there are a lot of good people I’ve met who’ve overcome a lot to get where they are and because those same people are enthusiastic about telling a wider range of stories.”

For details and the application, click here.

The deadline to apply is Sunday, May 15.

Photo credit: New York Daily News